By now, most people have heard about the plan to reboot the movie Ghostbusters with an all-female cast.
Some people are really excited about it.
Others are really upset.
Like really upset, to the point of borderline self-righteousness, with words like “gimmick” and “pandering” receiving a thorough workout.
Maybe I’m just splitting hairs over semantics, but in and of itself, I don’t consider a gimmick to be a negative thing.
All marketing and media uses gimmicks or “hooks” to attract a target audience, in this case the hook being the casting women where previously there’d only been men, ostensibly to attract – at least in part – a target audience of female viewers.
Which right there may well be the real issue.




When I’m getting ready to start a new writing project, I spend a lot of time developing and getting to know the main character. One of the things I do is write a character monologue to help get a sense of his/her voice.



